Book Publishing

Griod: We live in an abundant world where you can get your own feed from anything that you don't already agree with. There's no real differentiation between the major publishing houses. A title that appears at simon schuster could very well be published by random house. The only thing that the major publishers still have is they have entree, to a certain degree, into the major medium markets. So what's the consumer to do? They don't really have any understanding about how brands work. When they go to amazon, there's hundreds of titles that are advertised for a particular title under one search box.