
Embracing the Future of Insights with Bipul Markan, Head of Research and Insights MENA at Assembly Global
The Insighter's Club Podcast
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Evolving Definitions of Insight in Consumer Research
This chapter explores the changing nature of 'insight' in consumer research, underscoring the difference between mere data and actionable insights. It highlights the shift from historical analysis to proactive methods that anticipate consumer needs and behaviors.
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