The Insighter's Club Podcast cover image

Embracing the Future of Insights with Bipul Markan, Head of Research and Insights MENA at Assembly Global

The Insighter's Club Podcast

00:00

Evolving Definitions of Insight in Consumer Research

This chapter explores the changing nature of 'insight' in consumer research, underscoring the difference between mere data and actionable insights. It highlights the shift from historical analysis to proactive methods that anticipate consumer needs and behaviors.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app