4min chapter

The Knowledge Project with Shane Parrish cover image

#19 Rory Sutherland: The Psychology of Advertising

The Knowledge Project with Shane Parrish

CHAPTER

The One Off Game, the Repeat Game, Is a Reliable Signal of Faith in Your Future

i'm much happier occasionally saying things that are a bit shit, because my job is to come up with hypotheses or ideas that other people wouldn't and then test them. You could define marketing as the costly signalling of faith in your futurity. Once you understand satisficing, you realize that what we're trying to do when we make decisions is not to attain perfection, it's to avoid disaster. I would argue that one of the reasons why people pay a premium for brands,. and we wedidn't get thi out. This was earlier when i was not being recorded, wasn't it? Ya, david leskano, so a man called joe raffleson, who

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