Today on the show, Matt and David sit down with Sam Levine and Stephanie Nguyen, formerly of the FTC under Lina Khan, to discuss the dark side of customer loyalty programs like frequent flyer miles, corporate discount cards, and ordering apps from chains like Starbucks and McDonalds. Their new paper, The Loyalty Trap: How Loyalty Programs Hook Us with Deals, Hack our Brains, and Hike Our Prices, exposes the lengths these programs go to to get you into their ecosystem in order to harvest your data, exploit it, and manipulate you to spend more, sometimes with surveillance pricing strategies. Together they discuss why these programs have proliferated, why they are so effective, and why they have been so difficult to regulate.
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