"I had never seen or experienced anything that had the type of impact on people's lives that CrossFit does," he says. "If we can just help people understand that and start to shift those perceptions, holy cow, like we can magnify the impact of this thing even more" He adds: "We have all of these challenges, but those are also opportunities."
Don Faul, a former U.S. Marine Corps platoon commander and accomplished executive with more than eight years of CrossFit experience, is stepping into the role as the company’s new CEO. Prior to accepting this position, Faul held key operational roles at growth-oriented consumer technology companies, including Pinterest, Meta, and Google.
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