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S03.EP18 - Brand Positioning with Ulli Appelbaum

JUST Branding

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Brand Positioning

The book is a summary of Uli's methodology and 20 years of experience running positioning processes, positioning workshop condensed into 100 plus pages. So it goes into the nitty gritty of how to actually do it, you know, methodologies and exercises. And one of the biggest compliment I get from the book is really the, it's a no book.

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