
How to Create a Data-Driven Strategy by American Express Sr PM
The Product Podcast
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Using Data as a Product Manager
After company access completed and tested their new product in the market during delivery, there may be some research on timing and when to launch. The PM team will monitor KPIs and OKRs to measure the success of the product overall. A key performance indicator or KPI is an ongoing metric that identifies specific target areas for the product That show whether the product is being successful or not.
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