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#42 Driving Urgency for Change with Carl Ferreira, Director of Sales at Refine Labs

Winning the Challenger Sale

CHAPTER

How to Earn Confidence in Early Stage Sellers

"I fear wasting my time and my buyer's time way more than I fear losing," she says. "At the end of the loss isn't the end of anything." She loves to look back at her close rates, see how many people bought again later. 'Those are the best, those are the best moments'

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