4min chapter

My First Million cover image

SPECIAL: Steve Jobs (Part 1)

My First Million

CHAPTER

Steve Jobs and the Blue Box

Steve jobs came up with the idea to make it a product and actually sell it. The finished product was about the size of two decks of playing cards. Persuading some one else using their technology and turning it into a true consumer product, clever branding and sales are all there in this very first enterprise. I think this story is illustrative because it shows how much the small things are the big things.

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