The Power of Us with Jay Van Bavel
The Behavioral Design Podcast
00:00
How Does Apple Create a Unique Identity?
The most famous a t v commercial of all time happened in 19 84 during the a super bowl. And it was an apple commercial, about this like big brother. There 's like a person droning on and telling all these like, mindless conformists what to do. And then this woman runs up and smashes it, and she's like the of apple. It did it by creating a optimatly distinct identity. The humans want status. One way to attain tan that is youno move up in your company. But another way to do it is to belong to a high status group. So even if you're at the bottom of the totem pole, but you belong to
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