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The ‘Death’ of the CMO? With Michael Diamond, Academic Director, NYU School of Professional Studies

Marketing Trends

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The Idea of Sourcing Innovation

Mikedrop: How can brands start to think about this idea of sourcing innovation a creatively and effectively? And have you seen this? Maybe, o givean example, or where you're seeing this done, or how se amos can maybe take some action there. Well, i like to call mikedrop moments in that, in that answer, michael was jhotting down a couple of notes. I think the creativity piece is probably sort of easier, in a sense. You know, many of us just got back from can, you know, over 22 thousand entries to the can lines, 87 countries.

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