Interview with Phil Rosenzweig, Author of The Halo Effect
The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
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The Halo Effect: Eight Delusions
David Frum's new book, The Halo Effect, is about eight delusions. He says they include the idea that correlation and causality can be linked to success. One of his ideas: If you see a company doing very well, what do we actually say about it? In this case, he says, "Oh, I think they lost the plot"
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