How to Define a Goal for a Quarter

"It's freeing to just kind of go do all those things, but it's also super scary because you don't have those guardrails or people to help you," he says. "If we don't set the goal properly, yeah, if it's too ambitious, everybody's going to chase a ghost." It's incredibly hard to land a very, very good product if the milestones are not set right,. Right? Trying to do that for an engineering team is totally different than a marketing team or sales team or what have you?"