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Notion’s Head of Marketing on building a growth marketing engine at a PLG company — Rachel Hepworth

In Depth

CHAPTER

How to Operationalize Your Growth Marketing Team

The marketing team at Notion is fairly metrics based. A lot of it is how do we understand the value that we're bringing to the business? So if you sign up with, for instance, a professional email address versus a personal email address like a Gmail, you're much more likely to convert into customer. The challenge is often that you want a really quick feedback cycle. What are the soonest earliest signals that you can get?

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