Fragmentation of Social Media and the Potential for Mid-Sized Communities

Today’s episode is with Michael Mignano, co-founder of the podcasting platform Anchor, and venture capitalist at Lightspeed. Riverside.fm is a presenting sponsor of Media Empires. Go to https://creators.riverside.fm/MediaEmpires and use code MEDIAEMPIRES for 20% off individual plans.

Media Empires is part of the Turpentine podcast network. To learn more: www.turpentine.co

In this episode, Michael and Erik discuss the demand, personalization, analytics, and whitespace for audio content. This is the Season 1 finale for Media Empires. Stay tuned for Season 2 and check out Turpentine’s other shows, like Moment of Zen, Upstream, Turpentine VC, Econ 102, and more.

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SPONSOR:

Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. 🐝to https://Beehiiv.com and use code "EMPIRES" for 20% off your first three months.

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We're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: eriktorenberg.com.

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LINKS:

Lightspeed: https://www.lightspeedhq.com/

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RECOMMENDED PODCASTS:

Moment of Zen: https://link.chtbl.com/moz

Upstream: https://link.chtbl.com/Upstream

Turpentine VC: https://link.chtbl.com/TurpentineVC

🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.

Apple: https://podcasts.apple.com/podcast/id1696419056

Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs

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TIMESTAMPS:

(00:00) Episode Preview

(02:58) Democratizing audio

(06:24) Anchor’s success point

(11:49) Don’t just distribute, define

(16:04) The demand for audio content

(20:45) Analytic limitations

(28:30) Personalization

(31:30) Creator funding models

(37:18) All roads lead to TikTok

(39:27) A.I. working for the consumer?

(44:16) Making NPCs

(45:16) What media businesses need to do

(47:18) Mid-sized social networks

(50:56) New social network for only audio?

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X / Twitter:

Jason: @Mignano

Erik's Twitter: @eriktorenberg

Media Empires: @mediaempirespod

Turpentine @turpentinemedia