With facebook, it's owned by owners who want a financiea return. We're accepting that we're accepting. Its owned by people who want a financial return and they're driving it for that finance return. And therefore, because that's its actual functional purpose, we're having to place boundaries. So you're designing in some boundaries that are very clever, on a limit on time. Or if it's used between these hours, in which case kids aren't losing sleep, those boundaries kick in,. There's a taxation, or there's a doubling of price, and it's taken off and reinvested somewhere else. But so you're creating these boundaries to protect as the internal

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