4min chapter

Plain English cover image

Part 1: the rise of Ben & Jerry’s ice cream | Learn the phrasal verb ‘come in’

Plain English

CHAPTER

How to Scale a Premium Ice Cream Brand

Una lever, one of the largest food companies in the world, was looking for a premium ice cream brand. Ben and jerrys hit a ceiling and was struggling to grow and be profitable at the same time. Una lever made an offer: Let's buy this premium priced product and just make it really big,. Then we can enjoy the scale and the high profit margins.

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