313 - It's Not Brand vs. Demand, It's Create Demand & Capture Demand | TikTok Live x10
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Revenue R and D
i see it as a major gap in b to b companies. Just like you innovate on your product, i don't see revenue ops doing any of that stuff. Companies need art thinking about whether they need to start investing more aggressively in revenue r and d. Should marketers be category experts atd understand a ory development, competitors and differentiation? I think that creating demand is incredible skill. There are many sub skils under marketing that can drive a lot of success.
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