Navigating Self-Publishing Success

This chapter explores the strategic factors that contributed to the success of a self-published book, including pricing, accessibility, and marketing strategies. It highlights the importance of establishing a readership and the role of e-readers and print on demand in reaching audiences. The discussion also touches on the dynamics between authors and publishers, emphasizing the need for strong partnerships and the potential for global success.

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Episode notes

Hugh Howey is the New York Times bestselling author of Wool, Beacon 23, Sand, Machine Learning, Half Way Home, and more than a dozen other novels. His Silo trilogy was recently adapted by Apple TV, becoming their #1 drama of all time. Please enjoy!

Timestamps for this episode are available below. Resources from this episode: https://tim.blog/2024/03/13/hugh-howey/

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Timestamps:

[00:00] Start

[06:48] Breaking the formula with a literary sleight of hand.

[11:00] A commitment to 10 years of obscurity.

[15:02] Buying back rights and self-publishing.

[22:04] Why authors should strive for a reader-first vs. publisher-first mindset.

[24:22] Hitting the NYT Best Sellers List with a self-pub book.

[27:44] Pricing logic.

[31:00] The undersold value of worldwide rights.

[33:57] How authors can find deal leverage early on.

[37:07] Establishing a daily writing habit.

[41:34] Fiction that inspires better writing.