In The Intelligence of Intuition, Gerd Gigerenzer challenges a commonly held view of intuition—namely, that it is somehow inferior to logical rationality.
Gigerenzer is director of the Harding Center for Risk Literacy at the University of Potsdam, director emeritus of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development, and an expert on human decision-making. He argues that intuition is a form of unconscious intelligence shaped experience and evolution in dealing with uncertain and dynamic situations—situations for which logic and algorithms are often ill-fitted. As leaders deal with uncertainty and complexity and embrace new AI technologies, they must not forget the power of intuition.
Together with Martin Reeves, Chairman of the BCG Henderson Institute, Gigerenzer explores the power of intuition, when to use it in business, and how to cultivate and employ it.
Key topics discussed:
01:23 | Difference between intuition and rationality
04:49 | Role of heuristics
06:29 | Why intuition is often looked down upon
08:06 | Power of intuition
15:21 | How to use intuition in business
18:45 | Distinguishing right intuition from wrong intuition
25:12 | Considering how AI use intuition
Additional inspirations from Gerd Gigerenzer:
