When you are at the cutting edge of a market with a new product, service or way of doing things, you often need candidates with a skill set that simply doesn't exist. This is when you need to create the candidates yourself. Perhaps the most impactful example of this in silican valley is le's associate product manager programme. Marissa was convinced she could hire smart people and train to be the colleague she was looking for. She was confident about it because that's what she and sower had done. They had come to google as coters and had become prodict managers. And we'll just do what kind of happened to salar and me, and you know, they're