2min chapter

TechMagic with Cathy Hackl cover image

Jobs in the Metaverse

TechMagic with Cathy Hackl

CHAPTER

The Metaverse Is Coming to Life

Businesses are using technology like augmented in virtual reality to engage their audiences and create new opportunities. One of the biggest effects of deprecating third party cookies is the need for first party data. Sasha Wallinger sees a large role for marketers in the metaverse. "The verb that the metaverse produces is spectacular across the workplace ecosystem," she says.

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