The reason why we're getting into retail is if you run the numbers. So right now, 11.4% of people regularly buy groceries online. But 75% either clicking collect or like Instacart. And so that's that's where we would fit in. It's remarkable how different being in the grocery store is from a margin perspective. The business moves differently. Is it almost like starting at day one? A little bit.
Mike Salguero is the creator of ButcherBox, a company that is aiming to transform the meat industry. It started out as a lifestyle company. It has since become a life mission.
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