Converting Drinkers: Sampling and On‑Premise Placement

Jimmy returns to Bushwick, this time visiting Curious Elixirs, aka Club Curious. There, he meets with Gidon Coll of Original Sin Cider, J.W. Wiseman of Curious Elixirs, Lars and Alex of Momentum Brewery. The fellas share their reasons behind exploring non-alcoholic beer/cider, incorporating ingredients that have actual health benefits, and creating a final product that tastes as good, if not better than the real thing. 

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