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How The “User Experience” Became A Thing & How To Change Someone’s Mind

Something You Should Know

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The Paradigm Shift in Thinking

In World War II, there were almost 500 crashes caused by identical wing flaps and landing gear in a B-17. Until then, the world was simple enough up till then that we didn't really have to discuss this because things were simpler. All of a sudden, the world started to get more complicated. It turns out that no matter how well trained somebody is, they're going to make mistakes. And unless you design machines to be simpler to use as opposed to being more complex and therefore requiring more training, you can't solve that problem.

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