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5min chapter
0079 - Stop Wasting Money, Focus on Your Most Profitable Customers ft Peter Fader
Why Lead?
Nike's Bold Acquisition: Transforming Customer Insights into Profitable Strategies
This chapter explores Nike's acquisition of Zodiac and its effects on customer equity and brand strategy. It discusses the development of customer prediction models and Nike's transition to a data-centric approach for enhancing business operations and marketing strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode