3min chapter

TechMagic with Cathy Hackl cover image

Haute Couture: Fashion & Luxury in the Future of the Internet

TechMagic with Cathy Hackl

CHAPTER

How the Metaverse Is Changing Consumer Behavior

Martin Agman and his team at Tommy Hilfiger have been tracking closely how the metaverse is changing consumer behavior sometimes in surprising ways. It's hard to predict which metaverse customers are interested in boundary breaking, virtual hot couture and which one to replicate their physical world preferences. You see consumers that trying to mimic their real life so they want to in those virtual worlds almost be like a full replica of themselves. But you also see people that see it as an opportunity to almost build a new identity and become like maybe the person they've always wanted to be.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode