Haute Couture: Fashion & Luxury in the Future of the Internet
TechMagic with Cathy Hackl
00:00
How the Metaverse Is Changing Consumer Behavior
Martin Agman and his team at Tommy Hilfiger have been tracking closely how the metaverse is changing consumer behavior sometimes in surprising ways. It's hard to predict which metaverse customers are interested in boundary breaking, virtual hot couture and which one to replicate their physical world preferences. You see consumers that trying to mimic their real life so they want to in those virtual worlds almost be like a full replica of themselves. But you also see people that see it as an opportunity to almost build a new identity and become like maybe the person they've always wanted to be.
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