How to Invest Your Time and Money in Marketing

If your processes aren't converting, you don't throw money at it. The whole point of marketing is to bring results. For me, I think you have to identify what's the core thing that gets results that's fairly easy and that I'm interested in. And if you can then focus on that, that can be like the core of your marketing mix. It'll feel a lot easier than this, be everywhere, do everything mentality.

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