MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Making Your SaaS Biz A “Must Have”

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Navigating Value Communication and Financial Operations in B2B SaaS Sales

Exploring the shift from product features to customer value in B2B SaaS sales, along with the impact of clean financial operations on investor attraction and deal closure.

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