How We Decide (with Maya Shankar)
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How to Change People's Minds
Psychologist: We arrive at our attitudes and beliefs by taking into account other factors, including group allegiance. One reason people might be resistant to facts is that it's threatening their group membership; they may be ostracized for wearing a mask. You want to in conversation increase your question to statement ratio - asking more questions than speaking at the person. The other thing you can do is ask people why it is that they arrived at the beliefs he arrived at.
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