291: Mauro Porcini, Designing company culture
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
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Design Is Not About the Project but About the Culture
Design is not about the project But it's about a long-term commitment to change that kind of culture. The company needs to understand in their regards even before them rationally that that moves is the right thing to do. If you are if you belong to the category of people that see a piece of package a visual identity and new product and you immediately Intuitively with your guts recognize that There is value that the people will love it. I mean, it's just obviously in front of you You feel it. Everything else you're gonna do to validate that idea all the data you're gonna get and in size and the tests They're gonna do they are all about validating something you
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