4min chapter

Decoder with Nilay Patel cover image

YouTube's Chief Product Officer Neal Mohan on the algorithm, monetization, and future for creators

Decoder with Nilay Patel

CHAPTER

Is Instagram Nuthappy About It?

i hear that dynamic from craters all the time, that they feel like they have to expand into every surface of the ap to keep their corps engagement high. We don't talk about that in the explicit way that yor you're describing. But we have a set of kind of cor dorn star principles and metrics by which we govern that. The other thing is with insram particularly, they're very explicit with their creators that using their additional products boost their overall engagement. So when they had stories, using stories, boosted your engagement. Now they have reals, using real spooster engagement.

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