A Brief History of the Silver Company

Silver plating was commercialized in the 18 forties, which created a market of affordable silver plated forks. The dominant silver companies knew that to their wealthy customers, a fork was not just a tool for eating, it was a symbol. And using it made them feel special. To maintain their fork business, they needed to find new ways to deliver that same emotional value. That is how this becomes a story of acponership.