The Impact of TikTok on Social Media Dynamics

In this episode of The GaryVee Audio Experience, I sit down with Eric Siu to talk about personal branding, marketing strategies, and the mindset behind long-term business success. We get deep into the role of organic content, the TikTokification of social media, and why attention is still the most valuable currency in business.

I also share my philosophy on why losing is actually a win, and the real reason most private equity firms fail at marketing. Plus, we talk about the importance of balancing math and art in business, how to build a company culture that scales, and why I’m betting big on live streaming as the next major content shift.

This is a jam-packed episode filled with insights on brand-building, marketing in 2025, and the entrepreneurial game—don’t miss it!