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How to Sell "Ghost" Products Strategically | Ep 438
The Game w/ Alex Hormozi
I Was Like, Hey, You Don't Need to Buy This. You Can Get This Over Here, Get This Brand.
Kelden: I used to give away the low-margin products and then keep the high margin stuff for yourself so that people trust you and then they buy that stuff. He says this tactic is incredibly powerful because it gives someone a reason to trust you. Kelden's new book, "The Power of One," will be released on October 3 by Simon & Schuster at 9 p.m. ET.
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