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Amazon.com
Acquired
The Brand Power of Amazon
Abs: 57% of Amazon sales right now are from third party sellers, where Amazon's just collecting margin dollars and holding no inventory. I think they definitely have brand. No doubt in my mind that they have brand like the definition of brand power is you would buy a commodity at a higher price from brand with power over a brand that doesn't have power. This is part of the legacy of search and all the algorithms in the company. Very smart pricing and dynamic pricing on the website. But yeah, I'm sure I could buy stuff cheaper. Most things but you don't look.
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