The Brand Power of Amazon

2min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

Abs: 57% of Amazon sales right now are from third party sellers, where Amazon's just collecting margin dollars and holding no inventory. I think they definitely have brand. No doubt in my mind that they have brand like the definition of brand power is you would buy a commodity at a higher price from brand with power over a brand that doesn't have power. This is part of the legacy of search and all the algorithms in the company. Very smart pricing and dynamic pricing on the website. But yeah, I'm sure I could buy stuff cheaper. Most things but you don't look.

Amazon. No company has impacted the internet — and all of modern life — more than this one. We’ve waited seven years to do this episode, and are so, so excited to finally dive into every nook and cranny of this legendary company. And of course because we’re Acquired and this is Amazon, we couldn’t contain it all to just one episode… even a 4+ hour one! So today we focus on Amazon.com the retail business, and we’ll have another full episode on AWS coming soon. And because all great series are trilogies, to fully understand Amazon we highly recommend starting first with our previous episode on Walmart, which truly is the giant’s shoulder that Jeff Bezos stood upon. Let’s go!!

**Big News** We've got merch! Check it out at https://www.acquired.fm/store !

If you want more Acquired, you can follow our newly public LP Show feed here in the podcast player of your choice (including Spotify!).

Sponsors:
Statsig: https://bit.ly/acquiredstatsig24
Vanta: https://bit.ly/acquiredvanta
Crusoe: https://bit.ly/acquiredcrusoe

Links:

Carve Outs:

‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.