EP9 (GUEST) – Kenan Saleh, GM of Lyft Media, on growing his startup from just 1 customer, why the future of commerce media is bright, and building a new revenue stream within a complex organization
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The Importance of Out of Home Advertising
Lift operates the largest bike share network in the country, which includes city bike in New York, Diddy bike in Chicago and Bay wheels in the Bay Area. So that's kind of on the card on the street, which is out of home because it's one to many. And then we also have bike share advertising. Those are static today and those are becoming digitized. These are inside the vehicle one to one with the rider and then our in-app advertising, which is in the rider route.
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