063 | David Wood | Understanding How to Choose Distributors & Wholesalers | Liana Collection
The MAFFEO DRINKS Podcast
Navigating Distribution in the Drinks Industry
This chapter examines the strategic engagement necessary for scaling a drinks brand through partnerships with both large on-trade chains and independent venues. It emphasizes understanding market dynamics and building relationships with distributors and wholesalers while generating demand and brand recognition. The conversation also highlights the need for targeted strategies based on consumer preferences and regional variations in markets like the Czech Republic and the UK.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
