20min chapter

The MAFFEO DRINKS Podcast cover image

063 | David Wood | Understanding How to Choose Distributors & Wholesalers | Liana Collection

The MAFFEO DRINKS Podcast

CHAPTER

Navigating Distribution in the Drinks Industry

This chapter examines the strategic engagement necessary for scaling a drinks brand through partnerships with both large on-trade chains and independent venues. It emphasizes understanding market dynamics and building relationships with distributors and wholesalers while generating demand and brand recognition. The conversation also highlights the need for targeted strategies based on consumer preferences and regional variations in markets like the Czech Republic and the UK.

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