The End of an Era: EA Sports and FIFA Split

This chapter explores the historic split between EA Sports and FIFA, marking the end of their 30-year partnership in football gaming. It analyzes the implications of EA's rebranding to 'EA Sports FC' and the challenges of maintaining success without the FIFA name. The discussion also touches on the evolution of FIFA video games into a cultural phenomenon, their financial success, and the varied reactions from gamers regarding this major transition.