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Google SGE: tough times for SEO traffic

Contrarian Marketing Podcast

CHAPTER

The Future of SEO

Google is rolling out a new search experience called chat GBT. John Sutter says he thinks it will change the way people use Google, but not in a measurable way just yet. The younger generation seems to be much more skeptical of Google in general and might even use TikTok or other platforms or YouTube to learn new things. Chat GBT is taking market share away from Google, But if they start chatting with early adopters like tech individuals that are using this now, they may never come back again according to Sutter.

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