2min chapter

The Answer Is Transaction Costs cover image

Parking Lots, Transaction Costs of the Price Mechanism, and the Pork Pie Fedora Rogue

The Answer Is Transaction Costs

CHAPTER

Understanding Subjective Valuations of Transaction Costs

This chapter explores the subjective valuations of transaction costs among individuals with similar circumstances. It uses a personal shopping example to illustrate the complexities involved in decision-making influenced by behavioral economics.

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