The power of big data is that you don't need causality. Enough correlation is sufficient for you to move the revenue needle. But different, different players have different needs. Does remind it? We was at, i was at super week and hungary a few years ago, and got a notification on my phone that there was smoke in the kitchen at my house in ohio. And that resulted in a kind of drinking, yes, a somewhat amusing text exchange with myim.
Every consumer is now aware, at some level, that they are constantly generating data simply by moving through the world. And, every organization that puts physical devices or digital experiences into the paths of consumers has to make decisions about what data they collect, how they manage it, and what they do with it (both the immediate plans and what unknown plans may emerge in the distant future). The questions, decisions, and mindsets that this reality brings into play are just one big gray area after another. Angela Bassa grapples with these issues on a daily basis both professionally and personally, so we sat down with her for a lively and thought-provoking discussion on the subject. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.