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The Evolution and Defense Against Advanced Phishing Attacks

Cybersecurity Today

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Exploiting Psychology in Phishing

This chapter examines how psychological principles such as reciprocity, scarcity, and authority are leveraged in sophisticated phishing attacks. It reveals how scammers manipulate human behavior through familiar marketing techniques and social engineering tactics to elicit personal information from victims. By emphasizing the evolution of these scams, the discussion illustrates that effective phishing exploits emotional responses, making anyone susceptible to such deceit.

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