2min chapter

Marketing Against The Grain cover image

Scale Your Business to $100M Using These A.I. Growth Tactics with Guillaume Cabane (#131)

Marketing Against The Grain

CHAPTER

The Importance of Creating Value

The job of marketing team is to create an experience that is as good or better pre product than what people are going to find in the product. We just ship a ton of things and then we scale the hell out of those that work. Because fewer competitors are capable of doing that, we create an experience two hour audience, which is significantly better. And for the marketer, the stuff that they do gets commoditized much faster.

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