4min chapter

The NFX Podcast cover image

The Founders' List: Mind the Moat: Notes on 7 Powers (written by Hamilton Helmer) from Flo Crivello (Founder & CEO Teamflow)

The NFX Podcast

CHAPTER

The Impact of the Internet on Brands

To develop a skill, look for life forms that had no choice but to excel at it. Some of the most powerful brands in the world sell commodities like lauriel louis and viton. The internet demolishes this effect by connecting a product's prospective customers with its current ones. Who needs a brand when you've got ratings? I can just ask all your current customers over there exactly how satisfied they are with your product. We need cultural shelling points, and i see no reason we shouldn't be able to develop them short of us becoming a galactic civilization.

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