Season 8. Episode 2: ABM, ABX and AI: Jon Miller, CMO, Demandbase
CMO Insights
00:00
The Evolution of Demand Based Marketing
Marketing attribution is important for like, where do I move my money and how do I get the best return from the right channel? But from an enterprise perspective, should I navigate whether or not the team is taking the bookings? The sports analogy works well here, right? You know, score board says the total score, right? That doesn't mean there's not a coach who is like tracking what industry people are doing. And it's all about knowing not just is this an account I'm interested in, but also where are they in their journey?"
Transcript
Play full episode
