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U.S. Women's Open Purse Nearly Doubles to $10M

Bloomberg Business of Sports

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The Future of the Game

Cigret: The pandemic may have helped things, because last year everyone was looking for some kind of physical activity that they could do outside. In 20 20, as you can probably imagine, when you were trying to get outdoors, have social space thing, and you weren't sure what was or wasn't safe, o golf went crazy. And the realaty of it is, we're actually goingto be up in 21 versus 20. Cigret: There's been an incredible initiative in the industry to generate an even greater junior audience.

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