2min chapter

The School of Greatness cover image

Jason Derulo on Self-Mastery, Success & Unleashing Your Creative Genius EP 1460

The School of Greatness

CHAPTER

The Importance of Branding

Everyone's trying to replicate what you've done, especially in the music industry. TikTok is now the gatekeeper of the music industry and it went from being like something that people laughed at to being the gatekeeper. Every single brand out there is scrambling trying to figure this thing out. Until you can see yourself as a brand, you are totally selling yourself short. And I'm so sick and tired of people hearing people saying, "It's not for me. I'm too old"

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