How to Define, Measure and Hire for ABM with Hillary Carpio
GTM Speed Dial
00:00
How to Hire an Account-Based Marketer
You want to look for somebody who has a vision and the operational skills to bring that vision to life. They need to have almost a mini CMO approach to their territory to execute cross-functional marketing strategies. You should not be measuring your account-based marketer on leads, you're setting them up for failure. So if you're looking at an account funnel, how many were engaged by those marketing of those accounts is key.
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