27. Customer Journey Management (feat. Kim Salazar, Sr. UX Specialist at NN/g and Jochem van der Veer, CEO/Co-Founder of TheyDo)
NN/g UX Podcast
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The Importance of Picking Key Journeys
"There are going to be so many journeys that frankly, you can't map or it's just not feasible to map all of the journeys," says Kim Yocum. "The biggest hurdles is internal, more sentiment culture and how people are thinking about the way they do their work"
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